Design System Checklist

Brand

Vision

Our Vision

Transform the future of work and make AI actionable and indispensable across all levels of an organization.

Design Principles

• Innovative You know what this is
• Clear Easy tasks are made easy, harder tasks have a clear path forward.
  • Modular Repeatable and predictable patterns to convey similarity faster and more effectively.
  • Supportive Making sure mistakes and errors don’t cause catastrophic outcomes.
• Flexible Adaptable to feedback. A customisable environment. Always listening to our customers.
• Transparent Communication with customers is clear and simplifies complexity in order to guarantee safety and understanding.
• Mature A reliable partner in everyday processes.
• Collaborative
• Knowledgeable → Keep in mind for the vision’s next iteration.

Tone of voice

• Mature Reliable, collaborative and just serious enough.
• Tongue in cheek We are not above cracking out a bit of silliness every now and then, but we do it while keeping in mind tact and making sure to read the room.
• Clear Brevity is key. Tries to focus on conveying ideas rather than projecting superiority.

Terminology

(Eg. Node, workflow, connection, knowledge base)

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